Universal Grows a Brain? [Archive] - ForumsHQ
Posted: Thu Sep 04, 2003 9:13 am
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NEW YORK (Reuters) - Universal Music Group, the world's largest record company, on Wednesday said it will cut list prices on compact discs by as much as 30 percent in an effort to boost sales that have been stymied by free online music-sharing services such as Kazaa.
Starting in October, Universal, the home to such artists as Mary J. Blige (news), U2 and Elton John (news), will trim its prices on most of its CDs to $12.98 from its current $16.98-$18.98 range of prices.
"Our research shows that the sweet spot is to sell our records below $12.98,' said Universal Music president Zach Horowitz. "We're confident that when we implement this we will get a dramatic and sustained increase."
Historically, large retailers have sold new CDs at considerably less than the so-called "manufacturer suggested retail price."
"We expect this will invigorate the music market in North America," said Doug Morris, the label's chief executive. "This will allow retailers (to sell) for $10 or less if they so choose."
The price cut comes as the company has endured the enormous popularity of free music sharing services, which the labels blame for music piracy.
...(continues here (http://news.yahoo.com/news?tmpl=story2&cid=769&u=/nm/20030903/music_nm/media_universalmusic_dc_4&printer=1) )
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Figured I'd post this after that RIAA thread.. Maybe they're taking a closer look at when they really started losing sales and are realizing just maybe people went to file sharing and alternative methods because the CD prices were going through the roof? You think? That's the reason most of my friends quit buying music so much other than their favorite bands. I had more reasons including having found out they design the quality of the CDs to break down over a not that great ammount of use.. but yeah..
maybe they popped their heads out of their asses. I know I'll start buying CDs again at about 13$ a pop besides 17-19.
NEW YORK (Reuters) - Universal Music Group, the world's largest record company, on Wednesday said it will cut list prices on compact discs by as much as 30 percent in an effort to boost sales that have been stymied by free online music-sharing services such as Kazaa.
Starting in October, Universal, the home to such artists as Mary J. Blige (news), U2 and Elton John (news), will trim its prices on most of its CDs to $12.98 from its current $16.98-$18.98 range of prices.
"Our research shows that the sweet spot is to sell our records below $12.98,' said Universal Music president Zach Horowitz. "We're confident that when we implement this we will get a dramatic and sustained increase."
Historically, large retailers have sold new CDs at considerably less than the so-called "manufacturer suggested retail price."
"We expect this will invigorate the music market in North America," said Doug Morris, the label's chief executive. "This will allow retailers (to sell) for $10 or less if they so choose."
The price cut comes as the company has endured the enormous popularity of free music sharing services, which the labels blame for music piracy.
...(continues here (http://news.yahoo.com/news?tmpl=story2&cid=769&u=/nm/20030903/music_nm/media_universalmusic_dc_4&printer=1) )
===[ end snip ]===
Figured I'd post this after that RIAA thread.. Maybe they're taking a closer look at when they really started losing sales and are realizing just maybe people went to file sharing and alternative methods because the CD prices were going through the roof? You think? That's the reason most of my friends quit buying music so much other than their favorite bands. I had more reasons including having found out they design the quality of the CDs to break down over a not that great ammount of use.. but yeah..
maybe they popped their heads out of their asses. I know I'll start buying CDs again at about 13$ a pop besides 17-19.